Social Media Audits, Powered by AI

Scenarios

Rwnd AI helps people in the public eye – actors, musicians, athletes, politicians – avoid Cancel Culture after an old, offensive social media post is uncovered.

In an age when a single forgotten post can derail a successful career, Rwnd AI is your client's personal bodyguard against digital liabilities. Because at this level, there is zero room for a stressful and expensive PR crisis that could have been avoided.

It Takes Seconds to Suss Out Offensive Tweets, but Celebs Just Aren’t Getting It

Taylor Nolan Addresses Past Offensive Tweets: 'I was completely lost'

'The Good Place' Producer Megan Amram Apologizes for Past Racist Tweets

Nick Cannon Sacked Over Anti-Semitic Conspiracy Theories Amid Racism Storm

'Emilia Perez' Star Under Fire Over Tweets About Muslims, George Floyd, Diversity

N-Word Tweets from Saquon Barkley’s Fiance Resurface Ahead of Super Bowl

Police Investigating Offensive Social Media Comment Allegedly Made By Sergeant

Josh Hader’s Racist, Homophobic, and Misogynistic Tweets Surface

Hamza Choudhury Charged for Social Media Posts Made in 2013 and 2014

Two 'Vanderpump Rules' Cast Members Under Fire for Resurfaced Racist Tweets

Tami Sawyer Apologizes for Offensive Tweets Unearthed in Mayoral Race

Fans Are Pissed at Shawn Mendes for His Apology on Racist Old Tweets

Hartley Sawyer: 'The Flash' Actor Fired Over Offensive Tweets

'Teen Mom OG' Star Taylor Selfridge Fired by MTV Over Past Racist Statements

Bravo Fires Peter Hunziker from 'Below Deck: Med' for Racist Instagram Post

Federal Election Haunted by Ghosts of Social Media Past as Candidates Dumped

Miss Michigan Dethroned Over Racially Charged Social Media Posts

Process

In minutes, our AI Audit Engine scans their entire social media footprint (images and text), flagging Alert Keywords & Phrases buried in years of posts, so their past never jeopardizes their future. One scan, zero surprises.

Scan Photos & Images for Text

Each AI Audit starts by parsing out the text in images, using Optical Character Recognition (OCR). The text can be in photos, cartoons, signs, and even on clothing.

This text is then coupled with the text from other posts and passed into Step 2, where it is parsed and analyzed by our hyper-focused SLM (small language model).

Analyze All Text for Alert Keywords & Phrases

Our AI Audit Engine uses NLP frameworks to scan all text by identifying slurs, threats, derogatory language, drug references, and other high-risk keywords & phrases.

This intelligent filtering system identifies Red Flags across categories that include hate speech, violence, misogyny, and street slang, among others.

Generate a Red Flag Report

Upon completion, your detailed and actionable Audit Report is generated, listing the Red Flags that were uncovered in the AI Audit.

They're provided with details that include context, urgency guidance (low, medium, or high), social network, type (image or text), time and date, and a link to each post.

Features

Private AI Model

We built our model, which we have exclusive access to. This keeps your data from being leaked to, or used to train, any public AI models, like ChatGPT, Claude, or Gemini.

Hyper-Focused Dataset

Rwnd AI was built around our private and secure SLM, which was trained on a very specific, sub-100K token data set made up of hate speech and offensive language.

Safe & Secure Data

All of your client's data, including any of the Red Flags uncovered in an AI Audit, is stored on secure servers, behind strong SHA-2 and 2048-bit end-to-end encryption.

Photos & Images

Our AI Audit Engine not only pulls text from the posts themselves, it also includes text in photos and images, scanning them all for Alert Keywords & Phrases.

Comprehensive Queries

It flags violent threats, drug references, misogyny, street slang, racism, and more. It also detects misspellings (cocane) and character replacements (r@p3).

Detailed Reporting

Every Audit generates a detailed and actionable Red Flag Report. It lists all Red Flags in context of the full post, date and time, grade, and a link to each post.

Independent Results

Unlike others, we don't weigh in on what our AI Audit Engine uncovers. Instead, we provide all results so clients can review them and make their own decisions.

Data Policy Compliance

We maintain strict compliance with the Data Policies of each social media platform we scan, as well as with all applicable provisions of the Fair Credit Reporting Act (FCRA).

Concierge Service

Our white glove service handles everything. We manage the entire process – from gaining explicit approval to access your client's social accounts, to delivering their Audit Report.

FAQ

What makes Rwnd's AI Audit Engine unique?

We began building the core product part time in 2022 under the name Hindsight. In 2024, we realized there was a massive differentiation opportunity in building and owning our own proprietary AI model. With it, we are able to offer the most complete and secure AI Audit solution available.

Others in this space are simply bolting an LLM (large language model) onto their product, passing your client's data into a commercial model (Claude, Gemini, ChatGPT). This data is their training manual, meaning it could resurface later in AI outputs.

Rwnd AI is the only social media audit solution to build and fine-tune our own AI model, keeping all of our client data secure and away from prying eyes.

Why is using a private AI model important?

Commercial AI models (i.e. ChatGPT, Claude, Gemini) require new data to train the next version of their model. Anything you put into these models, without an explicit (and expensive) contract, will be used. This means your client's data is no longer secure.

By building our own SLM (small language model) and having sole access to it, we can keep your client's sensitive data from being consumed by public-facing models.

Why use an SLM instead of an LLM?

Our SLM doesn't need to create recipes AND summarize bodies of text AND craft clever marketing taglines AND build a weekly workout program like an LLM (large language model) is capable of.

It simply needs to do 1 thing, which is identify any of our Alert Keywords & Phrases in extremely large sets of data. By focusing on this specific task, our AI Audit Engine benefits from security and precision.

How does the Rwnd AI Audit Engine work?

Our Audit Engine has 3 stages. First, it parses out any text found in images. This can be a billboard in the background of a picture, text on a meme, or even text found on clothing, like hats or shirts.

Second, it pulls all the text from the posts themselves. This is merged with the text found in images and it is all scanned for Alert Keywords & Phrases which can be categorized as hate speech, violence, drug references, misogyny, street slang, etc.

Finally, it generates a detailed and actionable Red Flag Report for your client's social media accounts. This includes the context of each Red Flag, the data and time, an urgency guideline (low, medium, high), and a link to that post.

What Alert Keywords & Phrases are Red Flags?

We've compiled a large dataset of publicly available and proprietary Alert Keywords & Phrases. These incude drug references, hate speech, street slang, violence, slurs, threatening language, misogyny, among others.

We also make sure to scan for, and include in your Red Flag Report, any common misspellings and letter replacements (i.e. cocane, amph3tam!ne).

Do you offer real time social media monitoring?

This is a prioritized feature on our product roadmap, as it will provide an extra layer of security and digital insurance for your client. Upon release, real time monitoring will be integrated into our core suite.

Can Rwnd AI do video Audits?

Integrating YouTube, TikTok, and Snapchat APIs are also on our product roadmap. Upon release, they will be added to our core suite and all clients will automatically have their existing accounts scanned and accessible at no extra cost.

Social Media Audits, powered by AI